On July 4, 2019, Fitovete® was launched in the Colombian market. Fitovete® cream was designed to accelerate wound healing for pets and farm animals. From its first sale, the product made an immediate impact. Veterinarians were impressed by how quickly and effectively Fitovete® healed wounds, and pet owners were quick to spread the word about its miraculous results. Sales skyrocketed, and Fitovete® quickly became a well-known brand in the veterinary world.